Why BLUE? Because only BLUE provides the unique combination of superior nutrition and ultimate protection.
We love our dogs and cats like family so we want to feed them like family. That's why BLUE™ is made with only the finest natural ingredients plus the active nutrients and antioxidants of our exclusive, cold-formed LifeSource® Bits.
You’ll be surprised to know that many of the well-known pet food brands contain ingredients that aren’t of the highest quality—things like chicken or poultry by-product meals†, corn, wheat, soy and artificial preservatives. When you compare your dog food or compare your cat food, we think you’ll find BLUE is a better, healthier choice—one that you can feel good about giving your beloved four-legged family
Our Exclusive LifeSource® Bits
for Ultimate Protection
All BLUE dog and cat foods contain LifeSource Bits, a precise blend of vitamins, minerals and antioxidants selected by holistic veterinarians and animal nutritionists. “Cold-formed” for greater potency, the ingredients in LifeSource Bits have been shown to help:
- Strengthen your dog or cat’s immune system
- Support their specific life stage requirements
- Protect them from the negative impact of environmental toxins
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